Top 9 Web Design Trends for 2023

 

1. Experimental Navigation

When we talk about experimental navigation, we mean the patterns that deviate from the standard (top-of-the-screen navigation in all caps with a sans serif font). Experimental patterns, on the other hand, use a more imaginative approach, creating visual interest and directing people to utilize the website in a particular way.

Consider the portfolio website for Kim Kneipp's. A menu that resembles a book's table of contents slides in from the bottom of the screen when you click the Menu button in the top right corner of the homepage. In order to propose a reading order, each page is numbered. Your screen's right side has a list of projects that are numbered and arranged by category and colour.

What we like: Thanks to experimental navigation, you're encouraged to make your website's navigation an extension of its unique branding in 2023.

2. Scrolling Effects

Scrolling Effects make online experiences more dynamic, scrolling effects—animations started by scrolling—are perhaps one of the most well-liked and in-vogue web design components this year. These are being utilized more frequently on interactive websites to entice users to scroll down, indicate a content break, and provide a three-dimensional experience.

By mixing horizontal and vertical scrolling with other effects, Engineered Floors does precisely that. On the right of the webpage, the user may see what looks to be a picture of a chair. This picture zooms out as the viewer scrolls to display a living room that is eventually carpeted. This 3D experience is entertaining and educational.

What we like: Scrolling effects can entice viewers and persuade them to scroll even further down.

 

3. Structured Typography

Structured typography is being used to headline the home pages of an increasing number of businesses. Consumers need stability and structure in a post-pandemic society, and structured typography is suggestive of both. (Consider all-capital letters and forms that are substantial.)

An good illustration of how organized typography may seem on your website can be seen here. The Aww wards webpage demonstrates the impact that organized typefaces may have.

What we like: Structured typography clearly communicates to visitors' eyes where they should be looking.

4. cinemographs

Cinemographs are only one example of the motion-based web design ideas that will dominate in 2023. A Cinemograph is what?

Cinemographs are static images that have a repetitive movement that creates the illusion of a brief video clip. They are often distributed in the GIF or MP4 format, making it simple to embed them in online articles and social media.

In the past, full-screen loops have been more common, but this year, you'll find tiny animations dotted throughout intricate patterns. As in this illustration from the design and technology company Grafik, the inclusion of these cinemographs’ pulls the eye and encourages your readers to scroll.

What we like: Even if your website is long, cinemagraphs can ensure that visitors view the full thing.

5. Animated Illustrations

As one of the newest trends in web design, more businesses are hiring illustrators and graphic designers to produce custom graphics for their websites. Illustration effectively conveys more complicated themes that lifestyle photography may not always be able to do.

To enhance interaction, these drawings are frequently animated. For instance, the images on the NewActon website (created by the Australian digital agency ED) will jiggle when you move your cursor over them. Only the image you are now hovering over will then keep moving in a little circle. Each graphic in this design reflects a different category from the navigation menu to the right, making it utilitarian as well.

What we like: Animated drawings may be used to simplify complicated concepts and give a website some personality.

6. Overlapping Text and Images

An increasingly common effect for blogs and portfolios is text that just barely overlays the accompanying photographs. Thibault Pailloux, a freelance front-end developer and creative designer, illustrates how by adding overlapping text with a vivid underlining beneath each title.

What we like: Text and picture overlap maximizes page space while enhancing aesthetic appeal.

7. Gamified Design

One of the most pervasive website design ideas this year, gamified design is ubiquitous in 2023. Gamification is a great idea since it gives users a more human experience. For instance, when consumers visit your website, they engage with your material in a distinctive, memorable way. This illustration provided by PrettyDamnQuick exemplifies what we mean.

What we like: From the perspective of user engagement, this whimsical trend is clever rather than just entertaining.

8. Emphasis on Product Photography

The year when product photography rules supreme for e-commerce websites will be 2023. Product photography will take centre stage throughout industries in 2023, from cosmetics firms to apparel labels and beyond. This illustration from the skincare company BYOMA demonstrates the power of emphasizing your brand's goods.

What we like: Visitors are immediately engaged in what you're offering when they land on your website; they don't need to search for photographs of it.

9. Pastel Colours

Pastel colours are anticipated to rule website design in 2023. Bright and cosy pastels are a refreshing change from the gloomy of early 2020s. This Cédric Pereira portfolio demonstrates how powerful
pastel colours can be on the eye.

What we like: Your website gains lightness through the use of pastels.